The hottest toy this Christmas season? The Rainbow Loom!

ONLY six more weeks till Christmas! Do you have a pre-teen on your list? I had not heard about the Rainbow Loom before I was assigned this story, but I may have been the only one! Seems like this craze is here to stay. Get prepared for a house full of rubber bands come Christmas morning, because this toy; low-tech but high on the creativity seems full of possibilities! We searched long and hard for a store that wasn’t sold out, and we got the 4-1-1 from kids themselves and the loom’s creator even makes a cameo appearance! Check out the video here.